If Chinese cosmetics brands aren’t on your radar yet, you’re missing out! Fueled by viral Chinese makeup styles like Douyin makeup that are popular on social media, China makeup brands are making waves in the beauty industry. Chinese beauty brands offer innovative and good quality products, some even comparable to those from high-end brands. Many Chinese makeup products come in cute packaging or unique designs that reflect the brands’ Chinese roots while appealing to beauty consumers around the world.
Also noteworthy is that since 2014, Chinese makeup brands are not required to conduct animal testing on general cosmetics (such as makeup, skin care, hair care, nail polish and perfumes) manufactured in China, which means that Chinese makeup can be cruelty-free.
YesStyle carries many Chinese cosmetic brands, and new makeup products are launched daily at the site. Let’s get to know ten much-hyped Chinese makeup brands!
Specializing in fun and innovative makeup, Judydoll provides a wide variety of thoughtfully designed products ranging from metal wand mascaras to multi-colored contour palettes. The cosmetics brand’s 3D Curling Eyelash Iron Mascara comes with a slim and slightly angled metallic brush for smudge-free application. It also offers the 18° Ultra-Fine Eyeliner featuring a 0.014mm needle-thin tip in an 18-degree bend to enable swift and precise application. Judydoll is a sister brand of JOOCYEE and they’re both under Chinese beauty giant Joy Group.
JUDYDOLL LIP CUSHION
JUDYDOLL TINTED SUNSCREEN
One of the earliest Chinese makeup brands to make noise globally, Flower Knows is known for its fairytale-inspired products, such as the 6 Shade Eyeshadow Palette in #01 White Swan, #02 Black Swan and #03 Pink Swan, and the Moonlight Mermaid series boasting eye shadow palettes, lip glosses, ombre blushes and eyeliners in dreamy shades and packaging. The Strawberry Rococo series is also a cult fave.
Popular among Gen Z Chinese consumers, PERFECT DIARY offers a wide range of user-friendly beauty products. PERFECT DIARY is particularly famous for its eye makeup including eye shadow palettes in animal-motif product packaging. One of the makeup brand’s new collections is the Le Petit Prince series with eye makeup, lip makeup and lip care.
FLORTTE’s cute makeup products cater to young customers who love sweet packaging and girly looks. Its Heart-Shaped Lipstick and Heartbeat Jelly Lipstick flaunt a heart-shaped shaft and tip plus animal or floral print product packaging. The Butterfly Series Blush Cream boasts a marshmallow-like heart-shaped puff. FLORTTE has also attracted a strong following via its collaboration collections featuring popular characters, including Esther Bunny from Korea and Mikko from Japan.
INTO YOU is best known for trendy vegan lip makeup products include the long-lasting Lip & Cheek Mud that comes in pot, tube and canned versions. Its dense texture provides a matte finish and full coverage to lips. The Lip Mud is also available in special edition designs with Pop Mart and wiggle wiggle cartoon characters.
Florasis creates quality makeup in ornately designed packaging inspired by Chinese culture. It has gained popularity as one of the go-to brands for creating Douyin makeup looks. The Chinese makeup brand also incorporates Chinese natural ingredients such as pearl powder into its products for skin care benefits.
Its Blooming Rouge Love Lock Lipstick is housed in a tasseled and engraved case resembling a traditional Chinese lock, and there is intricate embossment on the lipstick itself. Florasis’s offerings are on the pricier end as they’re quality products in beautifully designed packaging.
Kaleidos is a vegan and cruelty-free makeup brand co-founded by beauty blogger Zoey Pu. True to the brand’s kaleidoscope-inspired name, Kaleidos products are characterized by bold and vibrant makeup in impactful packaging. Its Chameleon Eyeliner glides an iridescent, multi-chrome color onto the lids. Inspired by outer space, the Sparkling Highlighter Powder is infused with color-shifting pigments for the ultimate glow.
Spanning from multifunctional palettes to long-wear eye and lip makeup, PINKFLASH’s collections are practical, easy to use and available at affordable prices. Its bestsellers include the Highlighter Blusher Multi Palette with heart-shaped pans encompassing six eye shadow shades, two blushes, a highlighter and a bronzer. Other makeup products from the Chinese brand include the Waterproof Easy Eyeliner and PinkGarden Lasting Moist Lipbalm.
FOCALLURE dazzles with a diverse range of cosmetics at affordable prices. Its GLITTERING Liquid Eyeshadow and Shimmer Cream Eyeshadow Pencil are highly pigmented and come in various bold colors. The popular five-pan Color Correcting Concealer Palette offers cream concealers in peach, mint and beige to match your skin tone and hide different skin concerns such as hyperpigmentation. Another hit item is the HANGOVER Red Wine Blusher, the perfect liquid blush to create an Igari makeup look. FOCALLURE is a sister brand of PINKFLASH.
FOCALLURE EYELINER
Eyeliner warna hitam yang intense banget hitamnya dan finishnya matte, kalau ujung tipnya kurang runcing sih menurutku buat aku yang gak jago bikin eyeliner ya kurang oke sih tapi ini waterproof dan smudgeproof.
Harga: Rp 37.000,00 https://shp.ee/6ugnjh9
Evoking romantic Rococo aesthetics, COLORROSE’s makeup products can easily be distinguished by intricate embossments and dreamy pastel shades. Its Oil Painting Gradient Blusher takes the shape of a cameo pendant, and the three-shade gradient pan inside allows you to create different looks. Equally mesmerizing is its Western Antique Gentle Series Nail Polish in packaging resembling a Fabergé egg. COLORROSE is a sister brand of CHEERFLOR.
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