
Beauty junkies have probably noticed the rising popularity of Chinese beauty, especially makeup. PERFECT DIARY, Judydoll and GIRLCULT are just a few of the Chinese beauty brands making waves globally for affordable and well-designed products that top bestseller lists at beauty retailers, including YesStyle.
In this article, I’d like to draw attention to some hidden gems from lesser-known Chinese beauty brands that you’ll enjoy trying!
1. RoyueS – Art Galleries Foundation Mixer
Are you struggling to find the right foundation shade for your skin tone? After going on vacay, do you need to get a new foundation as your usual shade no longer matches your tanned skin? RoyesS has the solution: mix your usual foundation with the Art Galleries Foundation Mixer. Coming in White, Blue, Yellow, Apricot Orange, Cream and Caramel, these foundation mixers allow you to customize your foundation and concealer colors to suit different needs.


2. GOGO TALES – Double Spell Lip Cream
This lip mud and lip gloss combo is all you need for sultry lips on the go. Housed in an AirPods-like case, the Double Spell Lip Cream can be applied separately or layered to create a variety of looks. A mini silicone lip brush with heart-shaped handle is cleverly positioned in the middle of the product case for fuss-free application.
3. CHIOTURE – Canned Lip Mud
If you’re a lip mud girl, this version from CHOITURE will certainly capture your heart. The three-in-one pot includes a built-in mirror behind the lid. The first layer houses a double-ended applicator with a lip brush and a silicone applicator. The second layer stores the lip mud itself. Simply flip open the lid to get the mini applicator in the first layer. Twist it open to access the second layer with the lip mud.


4. Kaxier – Keychain Joy Cloud 5-Color Eyeshadow Palette
If you don’t own a beauty charm yet, start with this eye shadow palette in a cloud-shaped case with a keychain. It includes five complementary colors in matte and shimmery finishes. The circle arrangement of the pans makes it easy to take pigments with your fingertips without getting messy. Slim and lightweight, this eye shadow palette is perfect for travels and touch-ups wherever you go.
5. HANDAIYAN – 3 In 1 Highlight Blush Contour Palette
Accentuate your facial features with just one product! This three-layered gem includes a highlighter, blush and bronzer, plus a built-in mirror on the lid. The product is available in three different color combinations to suit different skin tones.


6. BEAUTY GLAZED – 4 in 1 Makeup Pen
Here’s another multifunctional beauty product to add to your makeup pouch! This 4-in-1 Makeup Pen includes highlighter, eyeliner, eyebrow pencil and lip liner in an ingenuous multicolor pen design. The highly pigmented and smudge-proof formulas apply smoothly on desired areas for a long-lasting high-impact finish.
7. DEZONE – Set: Liquid Eyeliner Pen + Lower Eyelashes Stamper + Stamp Pad
Save time drawing your faux lashes and easily create alluring eye makeup looks with this eye makeup set containing a pen eyeliner, lower lash stamper and stamp pad. To use, define the upper eyelid with the pen eyeliner. Next, press the stamper on the stamp pad and then imprint on the lower lashes.


8. TOORUNE - Icy Icy Hydrating Fragrance Solid Balm
Solid perfumes are usually designed to be portable, and TOORUNE’s Fragrance Solid Balm takes it to the next level with lipstick-like packaging that you can easily pop into your handbag. This transparent perfume balm not only smells good but also offers cooling, deodorizing and skin-soothing properties. It comes in ten scents ranging from the citrusy Pomelo Encounter to the floral Primeval Rose to the woody Guaiac Wood.
9. RUORI LIANA - Moisturizing Nail Nourishing Oil
Shaped like a brush pen, this nail oil comes in handy for nourishing brittle nails and softening cuticles. Glycerol, jojoba oil and aloe vera leaf extract in the nail oil hydrate, protect and strengthen nails. The brush applicator allows for easy and precise application. Available in three fruity scents.


10. NOVO – Skin-Friendly Blotting Paper (with Mirror)
Blot excess sebum off your face with these hypoallergenic blotting papers. Coming with a mirrored compact and a puff with adhesive sticker, the packet includes 100 pieces of blotting paper made from wood pulp fibers. Take an oil-absorbing paper with the included puff and then pat on face to keep shine at bay without ruining your makeup. Refills are available, so keep the compact and puff for future use.
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